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<p>[QUOTE=&quot;kaparthy, post: 35957, member: 57463&quot;]<b>Free advice is worth what it costs.</b>&nbsp; Start online.&nbsp; When you can afford it, open a store, if you want to.&nbsp; Many dealers have been mail order only for many decades before the Web was invented.&nbsp; Max Mehl did very little walk-in business.&nbsp; Stacks was just the opposite.&nbsp; </p><p><br /></p><p>Personally, I believe that if you want to build trust, then you should join all the clubs fron the ANS and ANA down through your regional and state club to the local club.&nbsp; <b>Join and attend.</b>&nbsp; Be there.&nbsp; Make the shows.&nbsp; Buy the tables and sit at them.&nbsp; </p><p><br /></p><p>Whatever else you can do, you must do.&nbsp; You might excel at telephone sales.&nbsp; Then call your clients to stay in touch.&nbsp; A newsletter might work better for you, but you have to do that, then, if it does.&nbsp; A website of some kind is mandatory.&nbsp; Part of that could be joining a trusted online community.&nbsp; For ancients, that would be VCOINS.&nbsp; Others are out there. Clubs can establish links to your website, of course.</p><p><br /></p><p>Again, to me, <b>content</b> is important on a website.&nbsp; Everyone has nice coins.&nbsp; Big deal.&nbsp; Put up something a collector can benefit from.&nbsp; They will come to identify you as a source of reliable information.&nbsp; Of course, that takes time and effort.&nbsp; Like all advertising, <b>it pays for itself and never makes any money.</b></p><p><br /></p><p>Among the many, many, many, many problems with any kind of store is that you are only open during business hours, but you pay rent, taxes, etc., 24 hours a day, every day.&nbsp; </p><p><br /></p><p>A store is a great place to hang out.&nbsp; Do the hanger outers actually buy enough to justify your providing them with a clubhouse?</p><p><br /></p><p>In essence, every dealer is a broker.&nbsp; There are true brokers who walk the ANA floor, buying from this dealer and selling to that one.&nbsp; You (or I, anyway) never know who they are.</p><p><br /></p><p>The point is that you can be any kind of &quot;coin dealer&quot; you want to be and you should follow your dreams, always.&nbsp; That said, you have to ask yourself if you really know that you already do have a talent for making money in numismatic collectibles ... or if you are attracted to the romantic notion of being a coin dealer.[/QUOTE]</p><p><br /></p>

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