What's needed is some folks who really appreciate medallic arts involved in the decision making at the mints. To me the issue is we have people who don't know a good design when they see it, in charge of what designs are produced. When designs excite people, there's no need for gimmicks, the demand will follow.
I agree with much of what has been said here. But I really don't care what "collector" merchandise the world's mints churn out. I don't even look at it, it's not part of my world because I'm far more interested in the obsolete coins and medals that I do collect.
Interesting thread. I think one of the problems here is: What is collectible or what does that mean? If you look in almost any dictionary, there is talk of "investment", "increasing in value", etc. Well, I'm guessing you can do that two ways - make something so desirable because of beauty, history or whatever that people WANT to collect it and/or limit the quantity and thus make it "collectible". As an example. Most modern US proof coins (roosevelts, Sacs, Kennedys, etc.) are limited to a run of about 2,000,000. Now look at the Walking Liberty Half Dollar. Way over half of them have mintages much, much larger than 2,000,000 and of course, there is a question as to how many have survived. But anyway, if you ask almost anyone, they will say the Walker is more "collectible" than say, a set of Roosevelt proofs. Of course, I could be wrong It's been known to happen.