"Coin Grading" has always been and will always be about marketing since it assigns a relative "value" to coins. The original numeric grading standard dictated that an MS70 coin had 70 times the value of the same coin in basal state. ANACS has had problems in the past but IMO, they are just as strict as PCGS and NGC since the ownership switch over a couple of years ago. Besides, from a professional organization, free is free. Of course, folks could always pick up some Coin World slabs, create a fancy label and grade their own stuff. Aside from supplies and what not, that could be considered free as well.