Reply to Thread

Message:: [QUOTE="Alegandron, post: 3030563, member: 51347"]In the Consumer Products world, I have dealt with a LOT of Warranty, Guarantees, etc.  Even though they are written up "legally", it really does not "matter".  Generally, a customer / consumer will not truly sue for under a general dollar amount, say under $1000 USD.  When we handle Warranties, etc. they are ALWAYS MARKETING decisions, and were handled as a cost of Marketing.  In other words, handling returns and warranty situations were a NORMAL cost of doing business, and those costs are budgeted expenses. Usually costed as a % of Sales, each year and every year.  That is an expense of Earning TRUST. HOWEVER, what is the true COST of NOT taking care of that customer??? My gosh, goofing up a $2.00 transaction is NOT worth destroying a Brand or company reputation!  Bad press, bad social media comments, bad Word of Mouth, etc. etc. is NOT worth "standing your ground" if there is ANY doubt! I ALWAYS took the position that we serve our customers, take care of their needs, and respect their feelings.  That said, there WERE and ARE some abusive people, but those are the very rare bad apples. In [USER=58462]@Nemo[/USER] 's case, WHY would an Auction House violate that trust?  For them to remit the cost plus reasonable freight both ways (sounding as if it all would be under $500 USD) is a MINIMAL cost of keeping a friend to their business.  However, their present position has not only destroyed NEMO's confidence in their business, but perhaps virtually everyone else's confidence that he is communicating with! DUMB decision on the Seller's part.  Folks vote with their feet:  they are either going to walk in (online or a store) to buy, or they are not.  I know what I am going to do...[/QUOTE]

Create my FREE Account!

Log in or Sign up

Reply to Thread

Useful Searches