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<p>[QUOTE=&quot;GDJMSP, post: 116449, member: 112&quot;]The phrase that was used to explain why PCGS coins bring higher prices - market perception - is exactly correct. But now you should ask yourself - how did the market arrive at this perception ?</p><p><br /></p><p>To answer that, first of all let&#039;s remember that we are talking about modern coins here - 1965 and later. And the reason for the market&#039;s perception is that for 15 years, PCGS was the only game in town when it came to modern coins. You see, until 2000, ( or was it 2001 ? ), NGC would not even grade coins dated 1965 or later. So collectors couldn&#039;t submit them to NGC even if they wanted to. </p><p><br /></p><p>There was only one other company that had any respect at the time and that was ANACS. But when collectors submitted moderns to ANACS they came back with low grades. And the collectors and dealers didn&#039;t like that because then they couldn&#039;t sell the coins for very much. But if they submitted the same coin to PCGS it got a higher grade and they were able to make substantial profits on sales. The result was, hardly anybody would submit moderns to ANACS. That left only one - PCGS.</p><p><br /></p><p>Now it&#039;s pretty hard to NOT gain the reputation of being &quot; THE &quot; company to submit modern coins to when you&#039;re the ONLY company to submit modern coins to - at least if you wanted a WOW grade so you could sell your coins for a profit. So after 15 years of that - the market perception was pretty much formed.</p><p><br /></p><p>Now NGC steps into the story. They decided they wanted a share of the profits being made by slabbing modern coins. The SQ craze was taking off, moderns were at last popular because of all the new collectors. Prior to that, most collectors wouldn&#039;t touch a modern coin - wouldn&#039;t even bother with them. Which is why NGC wouldn&#039;t slab them to begin with. But now the profits were there for doing so and they changed their policy.</p><p><br /></p><p>But have you ever tried to remove a deeply entrenched company from their niche in the marketplace ? It aint easy because your fighting against, you got it -&nbsp; market perception. But in the past 5 years NGC has been plodding along trying to do just that. And they&#039;ve been trying to do it by being consistent just like they always were. And they&#039;ve been gaining ground. There was a time when PCGS would slab 30,000 coins a month more than NGC did. Now - NGC slabs 50,000 coins a month than PCGS does. There was a time when a coin of a given grade in a PCGS slab sold for almost double what the same coin would sell for if it was in an NGC slab. Today that number has dropped to 10 - 15% more - and it&#039;s still dropping. Slowly but surely, people are becoming aware.</p><p><br /></p><p>Now - given the above, I have always found it utterly amazing that a company could gain the reputation of being the company with the toughest grading standards when they were actually the company with the easiest grading standards - PCGS vs ANACS. You&#039;ve gotta remember NGC wasn&#039;t even in the game at the time. But nonetheless they did gain that reputation - all because of market perception.</p><p><br /></p><p>As I&#039;ve said at least a thousand times - people believe what they want to believe. Nothing is ever gonna change that. But you should at least consider the entire story before forming that belief.</p><p><br /></p><p>Oh yeah, and just in case somebody thinks I might be biased - I&#039;ve never submitted a single coin for grading in my entire life. To ANY grading company.[/QUOTE]</p><p><br /></p>

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