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<p>[QUOTE=&quot;Dave M, post: 1352680, member: 17469&quot;]There is actually a legal term for this stuff - &quot;Puffery&quot;, which Wikipedia defines as:</p><p><b><br /></b></p><p><b>Puffery</b> as a <a href="http://en.wikipedia.org/wiki/Legal_term" target="_blank" class="externalLink ProxyLink" data-proxy-href="http://en.wikipedia.org/wiki/Legal_term" rel="nofollow">legal term</a> refers to <a href="http://en.wikipedia.org/wiki/Advertising" target="_blank" class="externalLink ProxyLink" data-proxy-href="http://en.wikipedia.org/wiki/Advertising" rel="nofollow">promotional statements</a> and claims that express <a href="http://en.wikipedia.org/wiki/Subjectivity" target="_blank" class="externalLink ProxyLink" data-proxy-href="http://en.wikipedia.org/wiki/Subjectivity" rel="nofollow">subjective</a> rather than <a href="http://en.wikipedia.org/wiki/Objectivity_%28journalism%29" target="_blank" class="externalLink ProxyLink" data-proxy-href="http://en.wikipedia.org/wiki/Objectivity_%28journalism%29" rel="nofollow">objective</a> views, which no &quot;reasonable person&quot; would take literally.[SUP]<a href="http://en.wikipedia.org/wiki/Puffery#cite_note-0" target="_blank" class="externalLink ProxyLink" data-proxy-href="http://en.wikipedia.org/wiki/Puffery#cite_note-0" rel="nofollow">[1]</a>[/SUP] Puffery serves to &quot;puff up&quot; an exaggerated image of what is being described and is especially featured in <a href="http://en.wikipedia.org/wiki/Testimonial" target="_blank" class="externalLink ProxyLink" data-proxy-href="http://en.wikipedia.org/wiki/Testimonial" rel="nofollow">testimonials</a>.</p><p><br /></p><p>Personally I find these less objectionable (repeat the mantra, &quot;buy the note, not the grade&quot;) than the eBay habit of stuffing keywords into listing subjects. I&#039;m often looking for French notes (gee, surprise there) and a search for &quot;France&quot; will turn up many notes from other countries which for no relevant reason have the word &quot;France&quot; appended to the listing. It&#039;s done purely to cause their listing of a note from Outer Slobobvia to pop up more often.</p><p><br /></p><p>Dave[/QUOTE]</p><p><br /></p>

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