Why? I would think a rarity every now and then would be great for the mint's sales. I would imagine that many people would look back and see "that coin from a couple years ago" turned out to be rare and valuable and they might buy more this year in the hopes of getting the next rare issue.
Why ? Because it is their policy, plain and simple. And it's been that way for longer than I have been alive.
But is there some reason for this policy? You said the mint "hates" to produce rarities...so to me that suggests some strong reason why it is a bad thing. I understand that they may wish to avoid creating them as a point of policy, but hate is an awful strong word if it is just a policy they have. I guess a better question is why is this policy in place?
Because when you produce rarities people go nuts. They start hoarding every coin in sight absolutley positive that the coins they have must be the rare ones. People are crazy - that's why.
But from a sales perspective...wouldn't that be a good thing. If this year's ASE turned out to be a rare and valuable issue, wouldn't consumers try and buy up a bunch next year in the hopes that one will be rare too...and as a result the mint will sell more ASEs and make more money. Thus result in producing a coin next year that ends up being super common and worth no more than bullion?
Yeah, and then they are all mad because they didn't get a rarity and they don't buy anymore. Don't ya see - either way you go it turns out wrong. The mint has to walk a fine line, they have to find a way to try and keep everybody happy. How many times have seen just on this forum that people were complaining because the mint didn't limit sales so they could have a chance to get a particular coin ? I can think of dozens of times. And the only way to keep everybody happy is by not producing rarities. That way people don't go crazy and everybody who wants one has a chance to get one. The idea is to not make ANYBODY mad. An impossible task, but one that must be strived for.
I guess that makes sense. But, what about when they produced that 1995-W ASE. They must have known what that was going to become. I know if was sold with a gold set and as a result was very expensive...but with such a low mintage for an ASE, they must have known.
Thanks Doug; I think the road to knowledge will end seving you better then a collection that you must care for. You look at much more. A collector who collects only what appeals to their eye, or budget constraints. Thanks Pepperoni
Ase W 1995 Set was Like $995 or $999 Gold was around $300 It was around 50% premimum. I knew the ASE would rock, but didn't byte.
But Richie when that coin was issued they had no idea what the mintage would be. They produced the sets to meet demand. So the mintage wasn't established until after the sales of the sets ended. By then, it was too late to do anything about it.