I think you are exactly right. They are looking to make money and the consumers (at least a lot of them) want their coins to grade high. So, they do that. Slowly loosening their standards is them basically stretching our their product...much like tech companies release new technology slowly. It maximizes profit. For me, TPGs are really only good for authenticating coins and helping make sure a coin is market acceptable when not buying in person. You have to judge the coin for yourself and decide if it is something you want in your collection. This coin...I would love to have it in my collection despite all its character (flaws)...but not anywhere near the AU50 price point. That being said, this coin is nowhere near my price point so what difference does it make.