Is this thread restricted to toners in the USA realm? If I post a world non-USA coin will I just get to hear the delightful chirp of crickets?
^ Worth a try! I think you might get some guesses. I'm really glad this thread got bumped as it's what originally brought me to Cointalk. I'm interested to hear what people think of this coin, an 1889-P PCGS MS-62. I haven't come across this type of fiery copper-red toning too often. I should mention that the indistinct breast feather area is due to scuffing on the slab and that the coin itself has a decent strike.
What you are calling fiery copper red I usually refer to as burnt orange but that is just my personal preference. Regarding a premium, your coin has two minor problems. Most collectors won't pay big premiums for monochromatic toned coins and they usually require their toners to be at least MS63. My guess is that this coin would drive a very small premium ($10) in the marketplace. On a side note, it is really annoying that PCGS slabs seem to always develop scuffs right on the middle of the coin.
That makes me feel pretty good about the price I sold it for then! I bought it at almost exactly your estimate, about $10 over book. Sold it on eBay for my full BIN price of $135, even though I was looking for an offer of about $90.
I am not so sure that the price you got on E-Bay was related to the toning. Your photo makes the cheek on that Morgan look very, very clean. I think someone was hoping for a multiple point upgrade. However, it doesn't really matter what the motive of your buyer was. Congratulations on a nice score!
This recently sold 1882-S Morgan Dollar in a PCGS MS65 Rattler holder blew my mind. The toning premium was 100 times the price paid for the most recent MS65 1882-S non-toner on Heritage. I guess someone (or I guess some-two) wanted this super common date really badly to pay $14,100 for it! It's pretty, but it's not THAT pretty IMO. It sold back in 2004 for a sizable premium of $1,380 -- but I still think $14K for a coin like this is approaching a genuine level of insanity. To each his/her own I guess.
I would rather have the toner than a say 1893 S in au50 -assuming the prices were the same. To me, coin collecting is about eye appeal, not rarity.
I like the coin, too, though I'm not really into Morgan dollars. But the more I hear of crazy premiums like that, the more I think @RickO is onto something when he refers to it as "tarnish". That's really all it is - pretty tarnish. It's insane to pay a 100x premium for a common coin just because you like the tarnish on it. But to each his own. We all have our own little (or large) insanities, don't we? I like toned coins myself (bring on the beautiful tarnish! LOL), but I'm not the kind of person who will pay several multiples of a coin's value for a toning premium. If the toning premium is more than 10-25% over the normal, sane retail price for a coin, I move on and shop for something else. In fact, I will go full retail, but something has to be really special for me to cough up anything extra beyond that. Of course, like @brg5658, I do much (in fact, most) of my shopping on The Dark Side, i.e., in World coins. There's just so much more "bang for the buck" there, in my opinion. I almost certainly paid a toning premium for this one, but have no way of knowing, since it's pop.1 in all grades. I did lose my head over it a bit, but I was buying at fixed price, not auction. France: copper specimen striking of a 10-centime pattern (essai), 1848 (PCGS SP65 RB) $326.65. I talked 'em down from $395.00. Do you think I'd have gotten a United States pattern from that era, in that grade and with that kind of toning, for such a price? You'd have to add another decimal place to the price sticker! (To the left of the number.) And yet this is likely every bit as rare as its US counterparts that are listed in the Judd book. Whoops - sorry - my Darkside bias is showing, isn't it?
I will admit this is a valid point. For people to whom aesthetics counts more than rarity, I can see how exceptionally nice toning could be worth a premium to them.
Lets start this thread back up again shall we. I purchased this coin raw 6 months ago and sold it recently as a graded MS65. How much did I pay for it, and how much did it sell for? The person whose guesses are closest overall will be deemed the winner. Remember, I bought it raw, and sold it as an NGC MS65.