Like gold, silver is widely used as a medium of exchange when paper money loses its value. It's a good store of value, and easier to carry around than chickens or canned hams. Silver and gold have been rising in the past few years, and with good reason.
In general, knowledge about gold and silver and what they have to do with money is low. It's no wonder investing in bullion is not very popular. Yet. But nonetheless, large strides have been made this past decade or so.