Who gets the $$$$$

So if this guy can't deliver. Who keeps the 200 bucks??

http://cgi.ebay.com/1-OZ-AMERICAN-GOLD-EAGLE-CASH-BACK-200-NET-TO-YOU-710_W0QQitemZ220304083828QQihZ012QQcategoryZ39483QQssPageNameZWDVWQQrdZ1QQcmdZViewItem

 

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I don't get it either. Something's fishy. Why doesn't he/she say $710 and not go through this sale jargon? That coin is way below spot. DUH:hammer:
zg

 

Looks like you pay $910 and get a coupon. (and the coin)