What's the point?

What's the deal with this type of eBay selling?
http://cgi.ebay.com/SILVER-COIN-LOT...343538825QQcategoryZ45345QQrdZ1QQcmdZViewItem

 

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Looks like he's trying to repair his feedback. While 97 will get you an A in school, on eBay it's a warning sign.

Bone

 

>> Withdrawn feedback << means the seller gave a refund in exchange for cancelling a neg (56 times! ).

 

funny - free shipping - $1.45 in required insurance... I wonder if this is 'self insured'.

 

With 13, yes 13 big negatives in the last month, I wouldn't bid even your money on it

I won't even look beyond a feedback less than 99% with a seller with this many feedbacks.

The crimson flags rise for this one.

 

Crimson? Signal box red!

 

Says the coins are sterling 900 fine. Sterling is 925 fine and I'm not sure these coins are even 900;
Says the coins are damaged, possibly bent or holed but shows coins with no damage.
Why does he have to collect sales tax in six widely spaced states, none of which is the state he resides in? Does he actually have offices or sales locations in all of these states?
Ships immediately from a warehouse, but allow 2 to 4 WEEKS for delivery?