in 1969 the US MINT made new "master hubs" for the cents. from 1916 to 1968 they used the same "master hubs" which were squishing, mushing and spreading badly as they wore from being used over and over again ... you'll see stuff such as verbage encroaching the edges of the coin. As you see in your coin. in 1969 you'll see sharp details again and verbage away from the edges. such as these examples from usacoinbook.com