It really bugs me when people have to say something like this: "Nice Grade" in their auction description when the coin looks like it came out of a sewer. https://www.ebay.com/itm/GB-GEORGE-...937575?hash=item590a012927:g:kK4AAOSw8hhatmR-
And they even added the obligatory "++" It's definitely annoying, but key words do work and sellers will continue to use (and abuse) them.
Not that I'm condoning this to be called a "Nice Grade Coin" but the other side looks much better. Curious as to why he chose that side to be the one everyone will see as a thumbnail.
I actually work in marketing so I understand the idea of using keywords to get people to look, but the thing is, if it's not credible then you've lost them forever. If I look at one listing from this guy and he says "Gorgeous! Beautiful! L@@K!" and it's crap, I'm not going to bother looking at anything else he's selling and I'd be extremely reluctant to buy from him based on sheer principle.
Yes, I agree. Using keywords is fine and dandy as far as marketing strategy goes, but when your claims are utterly and obviously ridiculous - or worse, dishonest - you'll quickly lose all credibility and poison your other offerings by association. Reputation counts. People like this lose it quickly (or develop a bad one).
