Legend Coin Auctions smothered CoinWorld and NN with ads touting "true no reserves auctions on coins under $1500, " and I was eager to see the first auction. Instead of having a 'reserve', they just marked up opening bid prices to ridicoulous levels on many coins. https://www.legendcoinauctions.com/cgi-bin/item.pl?item=310 This is listed at $475 on the PCGS price guide, and one went on eBay July 13, for $441.98. Overall, it looks like about 2/3 of their coins were not even bid on.