looks like a normal small S,https://www.ngccoin.com/variety-plus/united-states/quarters/standing-liberty-quarters-1916-1930/ M is designer initial, Obverse Designer: Hermon A. MacNeil Reverse Designer: Hermon A. MacNeil
There were two different mint mark styles used on the 1928 S SLQ. Yours does look like the small S but there is a listing for an inverted mint mark FS 501. http://varietyvista.com/08 Standing Liberty Quarters/San Francisco Mintmark Styles.htm Here's an old Coin Talk thread about it: https://www.cointalk.com/threads/1928-s-standing-liberty-quarter-inverted-mm.237745/
I spent several minutes comparing it to the one in Cherrypickers. This looks exactly like the example they provided.