Someone paid way too much to buy something off of tv or from the back of a cheap magazine is what it is. Keep it as a curiousity OP but it has no numismatic value.
That looks like a very fun coin to receive in change. I would like to know who, and why anyone spent that. I would keep it and maybe even frame it.
heres the set it probly came from... http://www.fcmint.com/p-210-ultimate-commemorative-nickel-collection.aspx
Probably was priceless to the original unknowing buyer but there is more and more of this going on all over than at anytime since I started collecting 48 years ago. Littleton Coin still does this though and really should not considering their "Sterling" reputation. As does Mystic Stamp Co. which I think is owned by Littleton. They are big on stickered coins, all of which are a good idea to stay away from if you want to spend your money wisely. But found in circulation, I'd keep it as a curiosity piece.