If they hire the right person for this job it might be a step in the right direction. I think they'll need much more than just one person to make a real difference though. https://jobs.ebayinc.com/us/en/job/R0072641/Counterfeit-Specialist-Coins
Until I can be convinced otherwise, this sounds like CYA and lip service to me. "See? We're doing something about it." Didn't they get rid of a volunteer committee a few years ago?