That coin is a true doubled die, but it is the master die doubling of 1972. This means that roughly half (maybe as much as 60%) of all 1972s exhibit this doubling. It also covers all mints (P, D, & S). It so common no premium is associated with it. See here: http://doubleddie.com/384301.html It's at the very bottom listed as 1972 1¢ WMDO-001 Doubled Master Die