It start's with 00000001, since that's the first bill made, although I think they keep those sheets (not sure tho).
I believe the serial numbers are printed in reverse order with the last sheet containing the number 1.
IMHO.. No, It is not a true Fancy Serial number. Fancy #'s are well established. Some information - http://www.coolserialnumbers.com/FancySerialNumbers.aspx It could fall under the Cool Serial category which is less desirable and only have a market on eBay and such. IMO they are kind of silly. Suggestion.. Always show the entire front and back. Condition of the note is important to look at.