Yes. They sell or have sold all kinds of "collectibles" at inflated prices for years. Back when I was young one of their big things was "limited edition collector" plates. They would sell you the first at the "special price if $15, and then every 1 or 2 months you would get another at the regular price of $22 or $29. They were limited to no more than 77 firing days (Of course they could put a few thousand plates in the kiln each day) Today actual selling price on ebay for many of these is $4 to $10 In some cases you can get whole 6 or 8 plate sets for $20 or so. And Bradford is STILL selling collector plates. They also sell coin sets. They call them "complete sets", but they are actually date sets. They are in generic slabs, but they make no mention what the grades will be. And they don't send them in date order, they start with the most common ones a basically sending coins worth melt value for 4 or 5 times melt price. You get another one every 1 or 2 months and they hope you get fed up and cancel your subscription (which you can do at any time) before they actually have to send you anything that is worth more than the monthly fee. You end up with a partial set worth melt that you have paid 5 times melt for.
a long, long time ago..me grand-mum bought one of those half dollar sets..and when i was just starting to get into collecting, i tried to sell this set, and was offered little over scrap value at the time (2.75 on the dollar, lol)..i told her about this, and in later years for gifts she stuck to the us mint, and not the franklin mint, or the kennedy mint or others she received mailers for..and also took want lists from me and from reputable dealers, i wish there were a way to warn others of making these mistakes..me grand mum wasted a lot of money, but luckily we all caught on in time...some others are not so lucky, as for the man you mentioned..it is a sad sad shame, really...