Eh? Littleton's been around for ages, and I remember all sorts of mail-order ads in the coin magazines when I was a little kid in the 60's...
They must have used those dies to the bitter end, because so many 82 and 83 quarters I see have mushy details.
Yes, mail order ads have been around ages, just recall the Sears Catalogs. Versus companies designed from the ground up as strictly mail order. I'm just talking about the evolution of logistics in corporate development/strategy. I'm not saying it's never existed, but that the strategy is always changing everything as time goes on.