$ 23.50 + 6.95 shipping for 1 common date 1972 Ike?

When I canceled my coins on approval, I wrote to them and told them I would be willing to buy coins at fair market value, but that their prices were 2 and 3 times what that was.
As for looking to rip people off for a quick score, perhaps the business model wasn't always as blatant as this, and if a company has been in business for over 70 years, that would be difficult to sustain profitability with zero repeat customers.

 

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Mystic Stamp Co. fills a similar niche over in the stamp world. Glossy catalogs, approvals, first time offers are attractive, etc. The serve a segment of the market that is "not" on these style forum(s), or hasn't "read" further into the hobbies... Just an observation since 1960.

 

Pity (my salvation) that I don't collect stamps.......