Both of those listings are as meaningless as this one: http://www.ebay.com/itm/Antique-Coins-BIN-/171919286631?hash=item2807302167:g:cAcAAOSwLVZV6Pv8 Or even this one: http://www.ebay.com/itm/1776-1976-R...838856?hash=item2ee9abb0c8:g:q0sAAOSwSdZWeNAE
You might want to consider sending it to ANACS for grading & attribution. A fraction of the cost at NGC or PCGS - and you still have a reputable slab around the coin. Of course you likely wouldn't receive the same premium for it, but you're still adding some legitimacy to it.
Much like real estate you need to be looking at completed SOLD auctions to see actual realized price. An active listing is no guarantee of value.
That's because not many people collect these kind of coins. This is an "error" coin, meaning a standard production coin that had something go hinky in the process. Some become worth big bucks (1955 doubled die cent), some are worth money when they first become known and then fade (1960 small date cent) and some just never get popular. What to do with it? Grade/Authenticate it and wait for it to go up or down? Keep it as is and watch it go up or down? Sell it? Your choice. I'd probably just keep it as is. Cost you nothing (well $0.10) and it is interesting.
Buying a coin like this is out of my league. And I would tend to avoid a coin which was photographed with such exaggerated high-lighting.
Which is about what it's worth. With a clash that strong, it would take thousands of strikes to wear it off. Therefore one can expect this coin to have a large_number of siblings, hundreds if not thousands much like it. Anyone going over $10 for something like this has an imperfect understanding of "value."
Agree, if you can get more than $10 for it now, sell it. If it becomes valuable (unlikely) you have a good story and can kick yourself later, but you have money in hand now.