I think my biggest takeaway from this thread is that we have some people here who are very talented with a camera. But, I kinda knew that already. I think the guys at Heritage should spend more time, they might learn something.
Some of these photographs are fantastic! I would say (playing devil's advocate for HA) that they are more concerned with consistency and speed than bringing out the absolute most beauty possible. These photographs that are being rightly showed off took at least minutes to set up and process to get them looking like the coin and bringing out the coins' true beauty. Lighting all coins properly takes variation and a great deal of time. For the big money coins, I'm sure they feel the buyers are either previewing the coins or having their agents do so. As they're processing thousands of coins at a time, they want to throw it under the camera, shoot it and process it quickly - they want to spend seconds on each photograph, not minutes. That said, given their take you'd think they would want to get the most out of their photographs! I'd imagine that the highest-end, signature coins do get special attention. But these beautiful coins shared here have been well-treated by their owners, to get beauty shots done up so well!
In my case, the HA aren't too bad, or maybe mine aren't that much better. HA #1: Mine #1 : HA #2: Mine #2: BONUS: Here's GreatCollections pic of coin #1:
I think the problem is more with proof coins, or coins with color. That's where I have seen a bigger difference. They aren't good at catching luster.
You cannot capture everything about a coin with a single picture, it simply can't be done. That's because even the tiniest change in angles changes what you get in the picture. The exact same thing happens when viewing a coin in hand, shift the coin, shift the light, even shift your eyes, the tiniest little bit and the look changes. I agree that Heritage pics can sometimes be lacking, but other times they can be quite good. Could they be better ? Sure, by better by whose definition ? Post 3 or 4 pictures of the same coin and ask folks which one they like better and you're going to get a whole lot of different answers and explanations as to why which one is better. And I think we also have to realize that when Heritage or any other auction house is having pics taken they are taking pictures of hundreds or even a couple thousand coins. So it becomes a money issue for them, and it can be a big one, to take multiple pics of each coin so they can find the best. And of course you have to think about who does the choosing to decide which is the best. It's the same with them as it is with us, ask 5 different people and you'll get 5 different answers.
I purchased one coin from them that I was not able to duplicate the same look as in their picture no matter how I held it in my hand or what light I used. I was actually more pleased with how it turned out in hand than their picture they used. Somehow their lighting shows more of the toning in a darker light than it actually is. I think if they spent just a tad more time on the coins with toning and got the color correct they could make even more money off of these auctions.