Coins of the Roman Republic

I'm confused about these coins in a general way and I will use this one as an example:
ROMAN REPUBLIC, C CALPURNIUS PISO L F FRUGI 67 BC AR DENARIUS
Obv: head of Apollo right, hair tied with a band, M to leftÊ Rev., a naked horseman galloping right,, C PISO L F FRV below, XV RCV 348; RRC 408/1a; Calpurnia 24ff. some scratches, toned Good Very fine. ( 18 mm , 3.8 Gm )

I know that Frugi was a patrician family and there were a lot of Piso Frugis, or men with the same name. My question is why is this particular name on this coin? What was the process?

 

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This may help you figure it out.

http://en.wikipedia.org/wiki/Moneyer

 

Good link , I just found out what LONGIN III V means on my Veiled head of Vesta 63 BC , Thanks .

 

Yes, I wasn't aware of that link either - bookmarked for future reference. Thanks Gil.

 

Most helpful! There was my guy L.PISO FRVGI in the year 90.

 

i got one of this guy..

 

Nice coin!

 

That's the guy. He was a great dancer...you remember the Frug?