What's going on with great collections?

The commercials are to keep the name out there and to leave an impression on those that aren't familiar with their products.... There was a time when you saw your first Coke commercial.. Huge companies can budget just to stay within common culture and not fade far from memory. Yes, it seems unnecessary for Coke and McDonalds, but the reason it seems unnecessary is because they have been advertising consistently for generations and it has worked. Why stop now?

 

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Normally...it's not that obvious. By constantly barraging the world with their image, they increase their sales. Why do you think EVERY major corporation pumps a fortune into advertising. Trust me, it works and it makes them money. There is NO way to argue against that.

 

How do you suppose their products became "well known"?

What do you suppose is more efficient and effective for a company: To have an on again off again marketing program, or to maintain a continuous marketing program?

I suppose a company like Coca-Cola could take a year off from advertising without suffering a huge hit in sales, but how much would they actually benefit from doing this? Are they going to lay off their marketing executives? Shut down the marketing department? Cancel established contracts with external marketing agencies and venues? To what end and then what? Fire the marketing machine back up in overdrive and try to recover lost market share?

 

You're totally right, Tim, you are the enlightened one and the rest of us are but just mindless sheep grazing in the pasture. While you have the amazing ability to know exactly how every large business operates, what the CEOs do, and how everyone is trying to rob you of every last cent you own, we Morlocks can only look up and wonder what it's like to have the omnipotence you possess regarding the world of politics and business.

I guess the good thing about the sheep life is I don't have half as many things to complain about than you do.

 

I just listed 30k of Morgans, mainly GSA's on there. All no reserve.

It is up to the consignor, if someone sets a minimum not much you can do.

 

Yeah, but you don't live in Colorado.

 

You should write the CEO of Coke and make that suggestion. You could save them millions of dollars.

At the same time, write the CEO of Pepsi and tell him Coke will suspend their advertising budget for one year. I wonder what he would do?

 

The purpose of advertising is to keep a companies name in front of you. Make it recognizable, so that when you do go to purchase a product the offer, you will remember their name and hopefully choose to buy their product.

When you go to a store, how many generic products do you buy? When you do buy an item, how many times do you try "new" products? How did you hear about them? How would you even know they existed without advertising?

Simple fact: Advertising works no matter how much name recognition a company already has in place. BTW, that name recognition likely came because they advertised.

 

She. The CEO of PepsiCo is a She.

Two years ago PepsiCo made the decision to "buy" market share by investing half a billion dollars into advertising. It worked. In the annual report from Coke earlier (you know about annual reports, right? The documentation that comes out once a year that talks about company financial results as well as guidance for the future? No? You should read a few...) they announced a similar program, trying to "buy back" the market share that PepsiCo gained because of spending the additional funds on advertising.

Back to the original topic: people are free to do whatever they want. (It's a wonderful country, isn't it?) If they feel their best opportunity to make a buck is to list something at "retail" then they're more than welcome to try. Perhaps they'll find a buyer for something that's even over retail. (see http://www.cointalk.com/threads/some-sellers-on-feebay-really-are-twisted.244432/ for discussion.) The goal is to make money, not to provide amusement.

 

I would be willing to say that Coca-Cola knows that the money they spend on advertising is profiting them many times over. And that a loss in sales to save advertising costs is quite stupid in their business.

 

1) you have a legal on the road car you own - maintain - drive? Vs.relying on the rents? And then have leftovers money to buy Micky D's after spending your income on your coin hobby? And willing to deal with those beneath your abilities employees/manager of the local mc Ronald's? Nah. The stars are not aligned to give Tim the ability to be responsive to a Micky D's ad. But then he may not be their target audience.
2) being a sheep is not the exclusive domain of those who go to mcdonalds drive thru. And not being a sheep can be because you don't have the funds to get what you desire.

 

How awesome you are, simple Morlock, to know and be able to say the truth.

 

You're probably better off placing one bid right at the close rather than a bunch of fun bids. And part of the fun is finding the rare good deals.

As for the soft drink industry, there seems to be a lot of competition for market share, which would make advertising important.

 

Morlocks, McDonalds, Munchies? Thank heavens for Colorado. They've seen the light........

 

I have noticed some of these on GC as well, I simply move on to the next coin. I've picked up some great deals on there too and will continue to use them.

 

Agreed. I buy lots from them weekly. Usually only bid on the coins with a low opening. I flip most on ebay and keep the few o want. I can make enough on ebay to pay for the coins i keep also.

 

This is a very good point. A seller also has to take into account the number of potentially interested buyers for the particular item he is selling. I'll give an example from when I was selling at Teletrade before they were bought out. I had a PCGS MS65 1969D Lincoln Cent FS-901 "No FG" variety. I knew the interested audience would be very low, but I knew it was a valuable coin to the few who would be interested. I started the bidding off at $800. My assumption was correct and there was an interested buyer who bought it for $800. Had I started the bidding lower, I would have had to rely on having multiple buyers interested in it, and would have been taking a chance on letting the coin go for much less than it was worth.

 

Wow. Thanks for the condescending response all because I didn't know the CEO of Pepsi is a woman. I know about annual reports and 8K filings to the SEC etc... I was simply trying to make the point that if Coke stopped advertising, Pepsi would be delighted.