I wasn't making this up. http://www.cointalk.org/threads/royal-mint-coins-to-mark-prince-george-christening.236854
So, since only 22 are to be minted, I decided to try adding 23 to my cart. I got a validation message saying "only 14 of this product left in stock". I think it's a little misleading to talk about "in stock", given that this is a preorder form, but I'm happy to see that they've at least got their validation code right.
I wouldn't be surprised if the 8 that "sold" were those that are probably going to the royal family. In my opinion, these are a poorly designed chunk of gold. Nothing more, nothing less.
Today you could have Kitco deliver 35 gold bars for US$ 46,375 or you could buy this one 35 ounce bullion coin for US$ 80,440.