In the NGC price guide, this cent lists for $91.25. They can be had for around $75.00. Buy It Now is $425.00? Really? http://www.ebay.com/itm/1946-Lincol...&ps=63&clkid=7354074470891449828#ht_500wt_922
"Excellent specimen of this hard to find date" Huh? I've gotten 1946s in rolls and occasionally pocket change. And the pics are at a pretty extreme angle.
A 1946 66RD in PCGS plastic is a $250 coin. I paid $402 for a really superb one. Trouble is, NGC high end copper doesn't hold up. Cross one to PCGS and show great photos of an exceptional 66RD and you might get that price. (But really, this one's a dog and wouldn't grade 65 at PCGS.) Lance.
In MS66RD? Apples and oranges, yet this is a somewhat "hard to find date" in this grade. The guy is dreaming even though a few years ago PCGS coins were sometimes going in this range. With some looking an NGC coin could be found at around 10% of his price.
I guess that is why he has it as Buy It Now, OR Best Offer. It's the classic buyer vs. seller. The buyer will typically think it's overpriced, and the seller feels that it's underpriced.
It is based on psychology. He is not looking for a buy it now, he is looking for an offer. Individuals were given a two-fold experiment. In step one, you drew a number out of a hat at random. In step two, you guessed how many countries there were in Africa. The results of the study were that those who drew a higher number out of the hat, guessed a higher number of countries. And what was learned was that something arbitrary (drawing from a hat, a random buy it now price) influences the decisions that we make as a result. So, there you go!