I know I am being a nit picker, but that is not profit. That is markup. Profit occurs after their selling expenses, etc. In the Littleton business plan, the selling expenses+ can be quite extensive.
Can't have a profit without a markup. That is a very healthy markup. In my business that kind of markup puts you out of business, when your competitor is much less expensive. If their selling expenses are so high, maybe they should stay at a cheaper hotel and not fly first class like the rest of us. I imagine they will sell a bunch regardless.