Although toned coins get a lot of attention and premiums added on sell prices, the toning has to be more natural than what your coin is showing. I would probably keep it if I found it. Like I just told another poster I keep a cheap folder for toned cents. They are all worth one cent also.
The OP's coin illustrates precisely why I don't and won't play the toning game. Everyone can look at that coin and see it's damage. Everyone can also look at a beautiful Lincoln from the 1940's and 1930's and see the gorgeous colors. Where I have a problem is this - where is the dividing line? I looked through a box of toned commem halves at a dealer's table in Denver. They all had gaudy grades on them, and some were just plain crusty ugly, and yes, damaged. I refuse because there's no standard to where toning ends and damage begins. So I just call it all damage.