This flip didn't go well for this person. They paid $20,250 in 2025 and sold it for $11,000+ in 2026

This makes me wonder what some of the all time biggest losses have been. I seem to recall one of those million $ plus coins selling for a six figure loss. I don’t play in the deep end either and spending more than $500 on a coin gives me the willies. Any amount I lose of if I ever wanted to sell something is just the cost of having fun.

 

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It's impossible to say if it was a good deal or a bad deal for you. All the Dahlonega coins I have held have done well. Damaged examples can be another matter.

 

I've never taken a loss (I would rather hang on to it than take a beating)... but, if you compare the returns to the S and P 500, or even a high yield CD, I'm definitely under. lol

 

Does Heritage not allow a seller to set a reserve price? I would rather just hold on to it than take a beating like that. Maybe the seller was desperate or getting extremely old and wanted to liquidate everything?

 

As someone here said, the price at auction IS the value. As far as making profits from GC coins at Heritage Auctions, that depends on the initial buyer and what they were willing to pay.
I can tell you that about 5 years ago a person or group calling themselves something like the Stephenville group set dozens, if not hundreds of auction high prices at GC. They did the same in Heritage auctions. Then , in less that a 2 year period they sold all those coins. I personally won about 6 coins, at least 2 coins I paid less than 30% of what they had paid. Just for tricks I compared sales on over 175 Seated Coins they dumped. They had an actual profit on 1 coin. They had a few breakevens, but for the most part, the Heritage results were a blood bath. James

 

That depends, and absolutely isn't 100% true. Sometimes things fly under the radar, don't have enough eyes and hands on the buttons to buy. Sometimes it's just the wrong time or venue, or not enough advance notice for buyers to have a clue it's for sale. Marketing does matter, even though I'm technically a numbers guy being an retired CPA and accountant. It's true about everything from real estate to cars to boats to coins.

 

I see this a lot to be honest. I'll see something on auction and only two bidders for big ticket items. I'm sure a lot of the time it's a bogus bidder in collusion with the seller. A strawman bidder, for lack of a better term.

 

A lot of times the real winner is the underbidder.

 

When you are dealer, taking a loss is often the smart thing you do. You get your money out to buy something better.

When I started my coin dealer business, a veteran dealer told me I should be taking one or two losses a year. Otherwise it was an indicator that you were being too conservative with your purchases.


That was the way it was with me over 15 years. I took a couple of hits a year.

 

Talk about getting reamed out !! i,am not sure why anyone would make that kind of transaction ? unless i was homeless and sleeping on the side walk in the pouring Rain and i just had my last beer

I would have to wonder what the approved value at both aspects of the purchase ?

 

This sounds like a tax write off or money laundering scheme.