Yep, Sears Silvertone guitar, everyone had one! Cheap guitars that everyone seemed to own, oh and Craftsman tools, another top seller!
When I was a kid growing up in the Chicago suburbs we had two choices for shopping for clothes; Sears and Monkey Wards.
We lost our Sears several years ago. When they closed they discounted their gardening equipment drastically. Bought $500 worth for $100. Since tore down that section of the mall and rebuilt. Bought lots of BB bats for autographs in the 80's and 90s. Saw an active Sears appliance store in Southern Kentucky a couple of years ago.