OK, narrow it down a little further for me. Am I picking between those two examples or just proof/business in general.
I'm not a Franklin collector, but a glance at a price chart backs up Log Potato. I wouldn't consider a proof unless it was slabbed or in a proof set. Picture is inadequate and I suspect the coin may have had some "help" looking like that.
For the business strikes anyone buying these without being able to see the obverse and reverse of the actual coin you are buying will most likely get some garbage. The proof is described as a problem coin with hairlines and milk spots. Neither would be a consideration unless at face. The only other option would be verifying a variety but without good images that wont happen.
Well I like proofs in general, but you can certainly find a nice example for what they are asking. I see cheap 67s all the time.
Be more specific with your question. Do I like proofs in general more than business strikes? No. Do I like those particular proofs vs. business strikes? No. Do I like the prices of those coins? No. Do I think you should collect one or the other? Depends on what you like. Do I think one has a greater value or potential upside relative to the other? There is value in both, if you know what you are looking for. Do I think a set of proofs vs a set of business strikes is more attractive? A well put together set of either can be quite attractive. I really have no idea what you are trying to ask here, so I've answered 6 different possible variations of your intended question.
I prefer collecting the business strikes. I have a complete Dansco album and 2 Library of Coins albums in MS condition as well as a few scattered tpg graded examples but I also have many 56-63 proof sets in the original mint cello and envelope.
Personally I like the business strikes over proofs. Proof coins never make into circulation, although I did find an Alabama state quarter proof in my change at Taco Hell once. What I like about business strikes is they were used. I look at the few Large Cents and seated coins I have and think, that coin could have been in Abraham Lincoln's pocket once.
I would buy neither of those coins. The Proof looks like it's got spots. But the description says "no spots". Pass. The Business, well, there are 10 available. You don't know which one you'll get. Pass. My Suggestion: Buy your Franklins at a local coin shop or coin show.