+1 So if your company is such a straight shooter how about recommending to your boss that the pic in the advertisement show the actual "hoard" that customers will get for their money.
D.T. - We clearly go over everything that the customer would be purchasing prior to their actual purchase. We tell them what they will be getting and what it costs. If they do not agree with the terms they are more than welcome to say no or hang up the phone. In either case, I would be happy to pass along your comment.
Maybe you call this "damage control" but I just think it is good customer service. I treat people the way that I would want to be treated if it were me in the situation. As the mother of 5 boys, I think I just have extra experience in calming down escalated situations.
Customer service... Yeah... what about ethics? Guess that just goes to the wayside when it comes to screwing people over. How big are your gross profit margins? 25%? 35%? 40%? If you can sleep at night knowing your company is responsible for ripping people off, more power to ya, Ms. "Executive Assistant to the President".
While I'm not pointing anyone out on this forum, a lot of people in general are this naive and truly believe this.
You are right in stating your comparisons but to be perfectly honest, nobody ever purchased a pair of A&F Jeans after they were advertised that someday they could be worth a lot of money since jeans are simply not a viable investment tool. And lets not kid ourselves into thinking that the WRME Ads aren't "designed" to make folks "believe" that coins are an investment tool. Folks around here know better as most coins are Lousy Investments that barely keep up with inflation if at all. When the WRME first fired up their Ballistic Roll advertising campaign's, virtually every ad stated: "...........but uncirculated Eisenhower Dollar coins as recent as 1973 have already increased in value by a astonishing 1,200%, Milton said." "Just imagine what the gigantic fifty coin rolls of new Presidential Dollar Coins could bring someday." 1973 Eisenhower Dollar values are only relative to grade and the ad, IMO, is misleading to non-numismatic folks designed to prey off of their ignorance and greed. Typical Eisenhower Dollars, even in uncirculated condition have maybe increased 100% in value up to a whopping $2.00. Now, granted, folks tend to be a bit greedy but since this is a Coin Forum which is visited by Coin Collectors, both old and new, I'm sure you can understand the animosity that WRME brings since anybody that has a lick of sense knows that 50 coin Presidential Dollar rolls are gonna sell for maybe $60 in 50 years (provided we're all still around) and giving them away for free but charging a $124 "vault fee" charge kinda ruffled a lot of feathers. Especially those coin dealers that had to explain to these Ballistic Roll purchasers that they could have gotten the exact same coins at their local banks for $50 and they're currently worth about $50. Looking at your web site, I can see that not much has changed over the years except for the fact that the Washington Ballistic Rolls are now being offered at $175 instead of $124. Oh well. I realize that its your job to support your company but folks around here have their opinions about your company and 100% of them are not favorable. Perhaps if the original poster ever comes back, he'll get his refund and WRME will at least be looked at as having good Customer Service. Thats a plus right? Of course, I'll never know other than what the OP posts since I cannot buy WRME Products in the State of California. We've been banned! Any idea why?
Without looking myself (lazy), my guess is the state attorney general has gone after them for deceptive advertising and they don't want to risk a repeat. IMO, if you want to sell safes (or any other product), do it straight-up with no free stuff or gimmicks. Put in a reasonable profit margin and market the product for what it is like everyone else. Why resort to all the trickery? Just to play on the ignorant?
+1 I am in the group that would not buy the kind of products they offer. But it's up to them to decide their own profit margin and what they can run with. Look at McDonald's vs Ruth Chris's. They can't make much on that 99 cent burger but they're still here and making cash but do I think Ruth Chris's is ripping people off by charging $50 for a meal...nope. And I"m sure their profit margin is more on their food.