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I never have understood this mindset regarding the buyer's fee and postage for auctions. As Speedy said, you just factor it in and bid accordingly.
As far as the amount that the seller gets for the coin... Try selling a coin yourself on ebay or by some other manner. For the most part, I'd be willing to bet that the coin would sell on Heritage for more than you could get yourself. Same thing if you go and sell it to a dealer. He's not going to give you the retail price of it. He may offer you anywhere between 60 and 90% of retail, so you have to figure that in too. In the end, I don't think selling coins on Heritage or other big-name sites ends up being too bad of a deal for the average collector wanting to sell a few coins. Also, they have such a high level of exposure, that your coin will probably be seen and maybe bid on by a greater number of potential buyers than in most other circumstances.
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