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I presume that the idea is to enable you to sell your overgraded coins before anyone else finds out they are overgraded, and resubmit your undergraded coins with the reasonable expectation that an upgrade will more than offset the additional fee. The concept probably isn't that farfetched for someone trying to maximize the dollar value of their collection, assuming that the second opinion is performed accurately and honestly. A lot of people already seem to do this without assistance by looking to buy coins that can be cracked out and resubmitted.
So the service is just an attempt to take advantage of some gigantic holes in the way coins are priced and marketed in the hobby. I have no way of knowing if the new service can actually deliver on the promise.
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